Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Private Label shopping experience:
1. Compare - without doubt the biggest advantage that the Private Label offers shoppers today is the ability to compare thousands of Private Label at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Private Label? Wrong! If the Private Label is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Private Label then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Private Label? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Private Label and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Private Label wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Private Label then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Private Label site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Private Label, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Private Label, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
and
Eldorado, Axfood) are placed along with other brands such as
Knorr (
Unilever) and
Blå band (Campbell Soup).
Private label Product (business) or
services are typically those manufactured or provided by one company for offer under another company's
brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.
There are different kinds of private labels:
- Store brands - The retailer's name is very evident on the packaging.
- Store sub-brands - Products where the retailer's name is low-key on the packaging.
- Umbrella branding - A generic brand, independent from the name of the retailer.
- Individual brands - A name used in one category, this is only used to promote a "real" discount product line.
- Exclusive brands - Again a name used in one category, but to promote "added value" products within the category
- Distributor brands - Large Wholesalers and Foodservice distributor often have private labels, for example the Parade brand of Dearborn Wholesale Grocers and the wide array of private brands of the large food service supplier SYSCO. These brands are typically seen in non-chain independent restaurants and stores that cannot afford their own private labeling.
There has been a significant increase in private label brands in the recent years worldwide. In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA. Wal-Mart, for instance, has a 40% private label representation in their stores. Pacific rim countries, such as Australia, Singapore, and Japan, also have significant presence of private labels on store shelves.
Historically, private labels were seen as low-priced, low-quality products. In recent years, however, companies have started using private labels to market higher quality items, and many believe high-quality private labels will increase their presence.
Aldi
German chain
Aldi is notable for the fact that the vast majority of its sales worldwide are of private label products.
2007 Pet food recalls
In 2007, there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods. The mass recall lifted the curtain on a common practice in consumer products that competing brands are often made by the same manufacturer. However ingredients, designs and quality may differ substantially among the labels made under the same umbrella. 101 Brand Names, 1 Manufacturer, Wall Street Journal, Vol CCXLIX, No. 108, May 9, 2007, p. B1
External links
- Private Label Manufacturers Association (PLMA)
- Private Label Manufacturers Association International Council
- PLMA Australia & New Zealand
- Private Label Magazine* PLS Inc's Extensive Database of Private Label Sourcing Manufacturers
- Private Label-Exclusive Brands
- PLnow.com! The First Private Label Virtual Exhibit
Examples of Private Label Manufacturers
Store Brands: (Products distributed and sold using the store's name)
Private Label Manufacturers
- PBM Products - Manufacturer of private label formula
- Topco (Skokie, Illinois)- Brands- Food Club (moderate price), Valu Time (budget) Available in several intermediate grocery chains. Sometimes produces Store brand products as well.
- FOSFA (Breclav, Czech Republic) - producent of laundry detergents and cleaners specialized in private label manufacturing.
- Associated Wholesale Grocers, Inc. (Kansas City, Kansas)- Brands- Best Choice (moderate), Always Save (budget). Available at intermediate grocers as well as Kmart.
- Huish Detergents, Inc. - Manufactures Store Branded laundry detergents, fabric softener, bleaches, and other household cleaners. They produce laundry detergent for Wal*Mart, Costco, Sam's Club, Sears, Walgreens, Albertsons, Lucky, H-E-B, Safeway/Von's/Pavilions, Stater Bros., and Ralph's/Kroger.
- NHK Laboratories, Inc. (Santa Fe Springs, California) - Manufacturer of private label dietary supplements and pharmaceuticals.
References
and
Eldorado,
Axfood) are placed along with other brands such as
Knorr (
Unilever) and
Blå band (
Campbell Soup).
Private label Product (business) or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.
There are different kinds of private labels:
- Store brands - The retailer's name is very evident on the packaging.
- Store sub-brands - Products where the retailer's name is low-key on the packaging.
- Umbrella branding - A generic brand, independent from the name of the retailer.
- Individual brands - A name used in one category, this is only used to promote a "real" discount product line.
- Exclusive brands - Again a name used in one category, but to promote "added value" products within the category
- Distributor brands - Large Wholesalers and Foodservice distributor often have private labels, for example the Parade brand of Dearborn Wholesale Grocers and the wide array of private brands of the large food service supplier SYSCO. These brands are typically seen in non-chain independent restaurants and stores that cannot afford their own private labeling.
There has been a significant increase in private label brands in the recent years worldwide. In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA. Wal-Mart, for instance, has a 40% private label representation in their stores. Pacific rim countries, such as Australia, Singapore, and Japan, also have significant presence of private labels on store shelves.
Historically, private labels were seen as low-priced, low-quality products. In recent years, however, companies have started using private labels to market higher quality items, and many believe high-quality private labels will increase their presence.
Aldi
German chain
Aldi is notable for the fact that the vast majority of its sales worldwide are of private label products.
2007 Pet food recalls
In 2007, there was a recall in the United States of more than 60 million cans of pet food sold under more than 100 brand names made by Menu Foods. The mass recall lifted the curtain on a common practice in consumer products that competing brands are often made by the same manufacturer. However ingredients, designs and quality may differ substantially among the labels made under the same umbrella. 101 Brand Names, 1 Manufacturer, Wall Street Journal, Vol CCXLIX, No. 108, May 9, 2007, p. B1
External links
- Private Label Manufacturers Association (PLMA)
- Private Label Manufacturers Association International Council
- PLMA Australia & New Zealand
- Private Label Magazine* PLS Inc's Extensive Database of Private Label Sourcing Manufacturers
- Private Label-Exclusive Brands
- PLnow.com! The First Private Label Virtual Exhibit
Examples of Private Label Manufacturers
Store Brands: (Products distributed and sold using the store's name)
Private Label Manufacturers
- PBM Products - Manufacturer of private label formula
- Topco (Skokie, Illinois)- Brands- Food Club (moderate price), Valu Time (budget) Available in several intermediate grocery chains. Sometimes produces Store brand products as well.
- FOSFA (Breclav, Czech Republic) - producent of laundry detergents and cleaners specialized in private label manufacturing.
- Associated Wholesale Grocers, Inc. (Kansas City, Kansas)- Brands- Best Choice (moderate), Always Save (budget). Available at intermediate grocers as well as Kmart.
- Huish Detergents, Inc. - Manufactures Store Branded laundry detergents, fabric softener, bleaches, and other household cleaners. They produce laundry detergent for Wal*Mart, Costco, Sam's Club, Sears, Walgreens, Albertsons, Lucky, H-E-B, Safeway/Von's/Pavilions, Stater Bros., and Ralph's/Kroger.
- NHK Laboratories, Inc. (Santa Fe Springs, California) - Manufacturer of private label dietary supplements and pharmaceuticals.
References
Private Label
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Of all life's dreams, travel has the gift to fulfil them. Private Label Worldwide has, for many years, exclusively represented some of the most elite islands, resorts and private ...
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Private Label Official Site
Private Label Magazine
Provides information for retailers and wholesalers in the private label marketing industry.
Private label - Wikipedia, the free encyclopedia
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are ...
Expedia.co.uk Travel > Expedia Private Label
Expedia.co.uk. Your No1 online travel destination to book flights, arrange car hire & travel insurance, search for hotels, & find great last minute deals on package holidays, late ...
Private Label Website Builder
hep root
The Future of Private Label
The Future of Private Label. Euromonitor International's The Future of Private Label Private label has emerged as a serious global force without relying on weakness in consumer ...
Wockhardt UK - Private Label
Wockhardt UK Limited Ash Road North Wrexham Industrial Estate Wrexham LL13 9UF, U.K. Tel: 01978 661261 Fax: 01978 660130
Private Label
WHY EXHIBIT? ' The UK Private Label market is currently worth £45 billion and . is forecast to surpass £52 billion by 2011
